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The Ad is from Victoria Secret and it is trying to sell bras and sexy underwear. The author is Victoria Secret a worldwide company! Audience for this Ad is for male and female. Mainly for females starting at the age of 13 and up! The purpose for this ad to sell sexy undergarments. they are succeeding with this by placing a beautiful woman in sexy undergarments. They are trying to get the woman to want to look like the woman in the ad, so therefore they feel they will look that good if they buy that underwear. The purpose for the men is that they see that woman and want their woman to look that sexy so they want to buy it to see it on their woman. Pathos goes along with the purpose it makes the men and women feel the need to look like the woman on the ad to get attention. Ethos would be that Victoria Secret is published Worldwide and is one of the top selling clothing company in the world. In this ad there is a lack of Logos.
1 comment:
I wouldn't go as far as saying there is a lack of logos. Logos refers to facts. It is a fact that if a customer buys more than $100 worth of merchandise, they will receive free shipping. This is an important part that I would like you to discuss as well. What is this fact doing to the customer?
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